I'm Prakash Shukla

PhD candidate in HCI studying macrocognition
at Purdue University
My PhD story -
Ever wondered how designers become 'experts' and what differentiates them from novices? That same curiosity led me to pursue a PhD in design cognition. I am specifically interested in understanding how expert designers navigate complex real-world situations, which include dealing with uncertainties and managing goal conflicts among various stakeholders.

Projects

Industry + University
Connections to Ivy
A tool for migrating rules from Previous generation firewall to the next generation firewall.
#UX Research
#UX Design
#Industry Project
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Security Migration
A tool for migrating rules from Previous generation firewall to the next generation firewall.
#UX Research
#UX Design
#Industry Project
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Data Visualization Framework
A tool for migrating rules from Previous generation firewall to the next generation firewall.
#UX Research
#Data Visualization
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CX Cloud
A tool for migrating rules from Previous generation firewall to the next generation firewall.
#UX Research
#Interviews
#Desirability Testing
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Creativity in Data Visualization
A tool for migrating rules from Previous generation firewall to the next generation firewall.
#UX Research
#Interviews
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Chart Junk vs Embellishment
A tool for migrating rules from Previous generation firewall to the next generation firewall.
#Affinity Analysis
#Data Visualization
#Cognition
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Language Learning
A tool for migrating rules from Previous generation firewall to the next generation firewall.
#UX Research
#Interviews
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Learn and Earn - Stockmarket
A tool for migrating rules from Previous generation firewall to the next generation firewall.
#UX Research
#Interviews
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Ongoing Research and Publications

How data visualization designers frame problems and come up with solutions
Ongoing study ... (NSF Sponsored)
Utilizing a multi-method approach that encompasses design probes, diary studies, and semi-structured interviews with both expert and novice practitioners, we aim to comprehend how they navigate challenging situations in their design work.
#interview
#diaryStudy
#probes
Uncovering Challenges Faced by Design Practitioners: Insights from Surveys and Subreddit Analysis
DRS 2024 - Submitted for review
We surveyed 75 design practitioners and analyzed r/userexperience and r/UXdesign subreddits to uncover common challenges in their daily work. Our findings reveal that in addition to grappling with ill-structured problems, designers frequently contend with issues related to misaligned expectations, communication breakdowns, burnout, and ethical and moral dilemmas.
#survey
#socialMedia
Fixation and Creativity in Data Visualization Design: Experiences and Perspectives of Practitioners
IEEE Vis 2021 - Short paper
Conducted semi-structured interviews with 15 data visualization practitioners. Presented experiences and perspectives from their own design practice, specifically focusing on their views of (i) the nature of fixation, (ii) factors encouraging fixation, and (iii) factors discouraging fixation.
#interview
#thematicAnalysis
Fostering Judgment Skills: Graduate UX Design Student Views
Edu CHI 2023
Conducted semi-structured interviews with 11 design graduate students. Their reflections shed light on pedagogical elements crucial to framing ability development, emphasizing its impact on design processes and personal design philosophies.
#interview
#thematicAnalysis
Datamining project for CDC
Purdue Journal of Service-Learning and International Engagement - 2023
Working with the CDC, we analyzed the dailymed dataset on OTC liquid medicines for children. Due to misinterpretations and incorrect dosing devices, over 75,000 emergency visits occur annually. Despite CDC guidelines, many pharmaceutical firms haven't adopted them. We processed the dataset, highlighting inconsistencies, converted the data from JSON to CSV using Python, and presented our insights at the CDC’s PROTECT conference.
#dataMine
#python
Assumptions of Visualization Designers: Communication Pitfalls
IEEE Vis 2023 - VisComm Workshop
Analyzed Twitter threads to understand how hidden assumptions in visualization design that can cause confusion. Our paper suggests strategies for designers to raise awareness about these assumptions, offering valuable insights for practitioners and future research to improve visualization communication.
#socialMediaAnalysis
#python
Negotiating visualization minimalism- a preliminary analysis of Twitter conversations
IEEE Vis 2022 - VisComm Workshop
Investigated conversations on Twitter regarding visualization minimalism, focusing on the ways in which design knowledge is negotiated. Our findings suggest that thereis a vibrant community of practice engaged in deliberations on topics relating to visualization minimalism.
#socialMediaAnalysis
#python
Data visualization practitioners’ perspectives on chartjunk
IEEE Vis 2020 - Short paper
Conducted semi-structured interviews with 20 data-vis practitioners, investigating how they understand chartjunk and the factors that influence how and when they make use of embellishments. Found variety of personal and situated factors that influence the use of chartjunk beyond context.
#interview
#dovetail

Projects

Industry + University
Security Migration
The security migration project for our organization's Cisco infrastructure is crucial in ensuring a more robust and resilient security posture.
Read case study
Connections to Ivy
Integrated Connections data with Ivy, Amazon's talent management platform, to help managers gain valuable insights about employees' satisfaction.
Read case study
Data Visualization Framework
Created a data visualization framework for student in Library and Information Sciences, who are new to data visualization.
Visit the website

Security Migration

#UX_Design
#UX_Research
#Enterprise_Product
You may know about Firewalls, which require hardware upgrades post end-of-life. The Security Migration project facilitates this by transferring old firewall policies/rules to new systems. As the sole designer, I collaborated with Project Managers, Engineers, Sales, and Legal teams in an agile environment in shaping the user experience of the tool.
Read the case study

Connections Integration to Ivy

#UX_Research
#Interviews
#Desirability Testing
Connections is an effective way of taking confidential feedback from Amazon employees about the workplace, through a daily questionnaire. Ivy on the other hand is a centralized platform for talent management products at Amazon. My project aimed at exploring how we can integrate Connections data to Ivy to help managers take right decisions at right time.
Read more (Password - gtm)

CX Cloud

#UX_Design
#Enterprise_Product
The Cisco CX Cloud, a platform that provides a comprehensive overview of all assets, insights, and analytics across the Cisco portfolio. In this project, I collaborated with over 30 designers and researchers, focusing on the Architecture Insights Track to maintain a uniform user experience.
Read the case study

Enroot

Interaction_design
UX_design
Augmented_reality
Beginning as a college project, this initiative evolved into a startup. Our team designed and developed a location-based augmented reality messaging application. We had the opportunity to present this project at the Dublin Web Summit, where we successfully raised $30,000 in funding for it.
Read the case study

Data Visualization Framework

#Data_Visualization
#Framework
#SHARC
Throughout one's academic and professional journey, there will be instances where interpreting visual data, like charts and graphs, is as crucial as comprehending textual content. In this project, we introduced the "SHARC" data visualization design framework for new students in library and information sciences. This framework aims to guide them in crafting simple yet effective data visualizations.
Visit the website

CX Studio

Interaction_design
UX_design
CX Studio is an application that logs feedback for multiple versions, inclusive of insights from the leadership. I spearheaded both research and design of this application, partnering with UX leaders and engineers throughout the process.
Read the Case Study

Enroot

Location based memory sharing AR application
Problem
Back in my university, we noticed that the freshmen students are living a sedentary lifestyle, spending most of their time in their own rooms. We thought of motivating freshmen to come out of their rooms, create memories with their friends, explore the campus and interact with the environment in an intuitive way.
Solution
To enable freshmen students to explore our beautiful campus, we came up with location based memory sharing AR application.
 
Outcome
Our startup got selected in Dublin Startup summit. It was also selected in NASSCOM startup summit.

We were offered a seed funding of US $30K.

Blogs and Articles

Self + Collaboration

Presentations

Work Experience

Fulltime + Internship
Crafted on
(Figma)
and Developed on
(Webflow)