Enroot

Location based memory sharing AR application
Project Background
Back in my university, we noticed that the freshmen students are living a sedentary lifestyle, spending most of their time in their own rooms. We thought of motivating freshmen to come out of their rooms, create memories with their friends, explore the campus and interact with the environment in an intuitive way.
Duration
2013 - 2015
Tools Used
Illustrator, InVision
We were offered a seed funding of US $30K.
Scope of the project
This project was well received by the investors and was shortlisted in both NASSCOM Startup summit and Dublin Startup summit.
My role
I was co-founder and designer for Enroot. I was also involved in pitching Enroot to the investors.
Whom did I work with
I worked closely with the other co-founders, also from IIT Guwahati. Team members were from Design and CS background.
Project Brief
Enroot is a location based memory sharing application. It enables you to plant your photos at a particular location and tag your friends. Friends would be able to view the plant only if they go to that location.

This idea is inspired from our original problem scope of enabling students of IIT Guwahati to explore campus.
Designs and Features
I have tried to use blockframes where I have hidden the content and tried to show the structure, interaction and the flow of the tool, without violating the NDA.
Enroot - Share your memories
View the memories in AR environment
Memories would be planted at particular location, forever (unless you take action otherwise)
If tagged, memories can be unlocked only if you go to that location. Thereafter, you can save that memory and view it later.
Enroot AR View
Plant your memories
Switch to Card View from the AR view
Select places at that location
Radar to get an idea of direction and number of plants
Filter posts based on friends list, dates etc.
Enroot AR View
Plant your memories
Switch to Card View from the AR view
Select places at that location
Radar to get an idea of direction and number of plants
Filter posts based on friends list, dates etc.
Enroot AR View
Plant your memories
Like, comment, share and save option respectively. However, you won’t be able to view the plant if you haven’t been to that location.
Switch to Card View from the AR view
Profile view which includes your trail and tagged trail
Enroot AR View
Plant your memories
Like, comment, share and save option respectively. However, you won’t be able to view the plant if you haven’t been to that location.
Switch to Card View from the AR view
Profile view which includes your trail and tagged trail
Profile View
Places are dynamically created based on quantity of plants at that location, it could be institution, organization, city or country
Settings, which includes account and privacy settings
All the plants of selected places are shown
Profile View
Places are dynamically created based on quantity of plants at that location, it could be institution, organization, city or country
Settings, which includes account and privacy settings
All the plants of selected places are shown
Notifications view
Unlock the plant only if you visit that location
Use the chips as a tag to filter notifications
tagged in a plant at IIT Guwahati 1 day ago!!
Notifications view
Unlock the plant only if you visit that location
Use the chips as a tag to filter notifications
tagged in a plant at IIT Guwahati 1 day ago!!
Information Architecture
Here's the basic IA for using Enroot the first time.
Enroot IA for the Repeat users
Impact
We were offered a seed funding of US $30K.
Users' Quotes
"It was so exciting to see my friend's plant at Guwahati airport, it felt so refreshing."
"The fact that I can't see the plant unless I go there makes me curious and pushes me to go there"
"Seriously, it's an awesome application. If I'm travelling and planting, it's like leaving a mark on the world."
Thank you for reading!
Crafted on
(Figma)
and Developed on
(Webflow)